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Shops and Stores

Moda Center

Moda Center

A fashion show in an abandoned industrial shed

Montebelluna, Treviso 1999

The design of spaces and businesses in a contemporary key offers the opportunity to experiment with new solutions for sales spaces that are quickly changing under the pressure of e-commerce and online sales. The design of commercial and catering activities has been an opportunity for Cecchetto&Associati to regenerate abandoned industrial buildings and redevelop important portions of the city.

An old generation shopping center, more like a warehouse than a pleasant place of sale, has been transformed into a “Fashion Center“, in a space articulated with internal patios, pedestrian areas where to make fashion shows, Bright walls where projecting bright gigantographs.

An articulated space, flexible and dynamic, which also makes evident to the distracted visitor the innovative energy that pervades the environment.

A shopping park in Calcroci, Veneto. More like an industrial lot, with a boring and banal sequence of prefabricated parallelepipeds, it has been redesigned by creating a long half-covered pedestrian plug that connects all the existing buildings, and creating a sequence of “new facades”, a “Strada Novissima”, which marks the path of users’ visit